Sit by our fire

About Us

Our family business is run out of our home in Flixton. A true family concern with Craig’s cousin James being Craig’s right hand man during installations. At the age of 30, Craig retrained at North Trafford College to gain qualifications in the domestic gas industry. During the two years of studying he worked part-time with a fireplace company to gain experience in fitting. Shortly after qualification he set up as an independent installer with James.

Urban Flame was first established in 2003, and upon completion of a fireplace for a customer who happened to be a director of Mitie Construction, Craig was offered a contract to upgrade the housing stock of Rochdale Borough Council. Each gas fire was upgraded with a new fireplace and flue liner. So starting with one van, it soon became apparent that Urban Flame would expand quite rapidly to three vans and six installers. The contract lasted for three years, before Craig and James returned to a single team and installing fireplaces for customers from the website and fireplace showrooms.

For over 8 years, gas fires were predominantly the trend until wood burning and multi-fuel stoves became the fashion. Since then installations have been mainly the latter.

Ulrike has been the organisation behind Urban Flame since 2012. Taking care of the accounts and orders. Since the opening, her organisation and administration skills have really pulled both aspects of the business together, allowing Craig to focus on the installations.


Co-owner with Ulrike, with the responsibility for the surveys, Installations and after care.


Co-owner with Craig Ulrike is the ever present support and organiser for the team and our customers. She will generally be your first contact


James has been with Craig from day one. He carries his own skill set to compliment Craig’s. They say not to work with family, but there has never been any issues, just stronger bonds and a great working relationship.