Our family business is not only local in the Flixton community, but we also live here too. Craig and
Ulrike were married at St Michaels and our children attend St Michaels Primary School. When the
shop on the corner of Flixton Road and Ambleside Road became available, we were unsure whether
or not we should take it on, as the place was almost derelict inside and needed a full refurb. We took
the gamble and invested three months’ hard labour and pretty much every penny we had. Time will
tell if it was all worth it…
At the age of 30, Craig retrained at North Trafford College to gain qualifications in the domestic gas
industry. During the two years of studying he worked part-time with a fireplace company to gain
experience in fitting. Shortly after qualification he set up as an independent installer with James.
Urban Flame was first established in 2003, and upon completion of a fireplace for a customer who
happened to be a director of Mitie Construction, Craig was offer a contract to upgrade the housing
stock of Rochdale Borough Council. Each gas fire was upgraded with a new fireplace and flue liner.
So starting with one van, it soon became apparent that Urban Flame would expand quite rapidly to
three vans and six installers. The contract lasted for three years, before Craig and James returned to
a single team and installing fireplaces for customers from the website and fireplace showrooms.
For over 8 years, gas fires were predominantly the trend until wood burning and multi-fuel stoves
became the fashion. Since then installations have been mainly the latter.
Ulrike has been the organisation behind Urban Flame since 2012. Taking care of the accounts and
orders, she is also now the main contact in our showroom. Since the opening, her organisation and
administration skills have really pulled both aspects of the business together, allowing Craig to focus
on the installations.